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SIA 2010

January 28, 2010

Filed under: Uncategorized — moment @ 9:37 am

Reno is a long way from Denver so we sent a crew out ahead to set up the booth and get settled down before SIA gets started.  This year is a little different than years past as there is an on hill demo the last few days so we needed a bit more equipment on our drive.

The rig outside the factory

The rig outside the factory

2010-2011 product line

2010-2011 product line

Work still needed to be done in Reno, so we got off to a late start on our first leg to Salt Lake City.

Fillin' up in Sparks, NV

Fillin' up in Sparks, NV

Luke never stops wokring--or hollering at girls

Luke never stops wokring--or hollering at girls

The Flying J in Winnemucca is one of my favorite gas stations ever.  Why?  Maybe it’s because they yell at city folk for bein’ liberals.  Or maybe it’s because they have the best selection of roadside trinkets ever.

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Both courtesy, the Flying J

The right supplies are essential to any road trip.  Luke picked up a five-pound bag of pistachios before we left and Red Bull hooked us up for the drive as well.  Mix that up with donettes and my all time favorites and we are on the road to progress.

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After 9 hours of driving and nearly stopping in Wendover to put it all on black, we made it to Spencer’s dorm room.  He promised us college babes but it was past one in the morning so we settled for more pistachios and a pile of blankets on the floor.

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Breakfast at the cafeteria of the University of Utah and back on the road at 9 a.m.

Wyoming offers some amazing scenery if you’re into solitude.

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This leg of the drive was done without a lot of stopping, albeit the occasional roadside pullover to release some of the day’s Red Bull. Luke and I sang Saves the Day as loud as we could while Mitch slept.  Pistachios kept piling up.  The Red Bull supply got scarce.  Luke even managed the luckiest shot ever.

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hitch hiker

hitch hiker

Cat food factory

Cat food factory

We got into Denver around 6:30p.m.  We are still driving that enormous rig and no one is really experienced at driving something like that.  The convention center is downtown and the streets around it are busy.  After missing the turn, we decided it best to check into the hotel and drink some much deserved cold ones.

Days 3-4

First off Yellow Trucks are orange–I don’t get it.

One truck is with a big business.  The other is independently owned and operated.  Can you guess which is which?

One truck is with a big business. The other is independently owned and operated. Can you guess which is which?

A few SNAFUs dealing with the labor union in Denver made Day 3 a long one but we did manage to get the bulk of the booth set up and cleaned.

Back at it for the last day of set up.  Our major task was to get a 20 x 20 sign hung from the ceiling to create the last wall of our booth.  Our end of the mission was accomplished around 11 a.m.  Arrive labor union at 7:30 p.m. to hang it.

The sign waiting to be hung.

The sign waiting to be hung.

This did give us a good amount of time to explore the other booths in the trade show and explore the streets of Denver.  Mitch and I found some good eats on a street corner.

Rattlesnake phaesant brat.  Biker Jim's

Rattlesnake phaesant brat. Biker Jim's

We had a lot of downtime to spend with the newest member of the Moment staff.

Which one's real?

Which one's real?

At 8:30 p.m. we finally had a wall.

20 feet by 20 feet

20 feet by 20 feet

A quick cleanup and we were out for night.

Our booth is now complete and the show is under way.  If you’re at the show come visit us at 4333.  Let the fun begin.

1 Comment »

  1. Casey doing amazing! Loved to see the pics of the trip Jody said he loved seeing you and that you had to take of that night to go to Denver looks like you made it! Congrats on the ski’s and all the olympic hoopla!! I’ve spread my word to the AK! One of my good friends owns the Aurora Projekt up there and makes videos and gear! I told him to check you out and you should do the same he has done some work for National Geographic and his ski/board and surf videos and apparel are great!! Good luck will hopefully see you at Banff mountain festival again soon

    Jamie Dillon/Kitchen

    Comment by Jamie Dillon/Kitchen — March 24, 2010 @ 11:04 pm

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