Yep, it’s been a pretty weird year.
2020 started with an early end to the ski season, and unless you’re reading this on your private island, you know the rest. To put it simply, we’ve been wearing our respirators a lot more, the bathrooms at the factory have never been cleaner, and we’ve missed a few haircuts.
But when you’ve spent 15 years working around heavy equipment in an injury-prone and entirely weather-dependent industry, you learn to keep your eyes open and your shoes tied, literally and figuratively. That’s not to say we were fully prepared for the alternate reality that’s been 2020 thus far, but it means we’re always ready for a challenge, including this one. Anyone remember the Great Recession? Good times.
So, what happens when the season ends early, but you’re in the middle of R&D?
You might find yourself piled in the back of a pickup, baking in the sun, running shuttle laps on Mt. Rose to test out two versions of a new core composition. Then, you might spend all weekend bootpacking the resort with a demo setup to dial in the perfect mount point for a revised sidecut. The result of all that sweat? Almost every model in the lineup is getting an update, whether it’s minor tweaks, additional sizes, new materials, or a complete teardown and redesign. We say this every year, but we’re more excited about this year’s skis than we’ve ever been. They are all really, really good at what they do, and we think you’re gonna love them.
We’ve been really lucky. We had a good season last year, we’ve been able to adapt, and we’ve kept everyone working in the factory. And yeah, this season could be a weird one, but weird is what we do best. Point is, Moment isn't going anywhere. We’ve been through rough times before, and that’s why we run a lean, mean, ski-building machine—so that no matter how weird things get, you’ll have no excuse not to get out there and scare yourself a little, or a lot.
See you soon,
YOUR LIFE IS AT RISK. The backcountry is DEADLY. A beacon, shovel and probe are REQUIRED for safe backcountry travel. DO NOT leave home without them and a proper understanding of their use. Have a thorough knowledge of snow safety and current avalanche conditions BEFORE putting yourself and others at risk.