Moment exists today because twenty years ago, nobody was listening. The industry was oblivious to the community, and when we couldn’t buy the skis we wanted—to ski the way we wanted to ski—we decided to build the damn things ourselves. We did so carefully, with the best, highest-quality materials we could find, because breaking a pair meant days of work to replace and more time off the snow. We did it by hand because there was no other way.
Now two decades later, what started as a labor of love born from frustration and longing—building skis for ourselves, friends, and family—has turned us into the largest ski manufacturer in the United States. We’ve learned a hell of a lot over that time—we’ve gone through three factories, seen several X-Games medals, a couple of FWT wins, and a few Olympic podiums to boot. We’ve seen plenty of ski trends come and go and—if you’ll allow us to say so—even set a few ourselves. We’ve even come so far as to build out our very own factory, complete with a showroom and a sparkling clean bathroom for our esteemed guests (a novel concept, we know). In those 20 years, day in and day out, we’ve spent countless hours perfecting and refining the art of manufacturing skis for the skiing we like best—North American Freeride—and it hasn’t stopped since. After all, it isn’t just the skis themselves that we lose sleep over—it’s the whole process; all the ingredients, and every step that makes it all come together juuust right. But one thing we’ve never stopped believing is that the best skis on Earth are designed and built by hand, by skiers themselves, with the best materials available.
What we decide to build isn’t dictated by a board of directors or a committee of accountants and market-research analysts, staring at last year’s profit-and-loss statement and projections of which concepts will create traction within a carefully targeted demographic. We aren’t a publicly traded company or a subsidiary of a multinational sports conglomerate. We don’t make rental fleets, or exclusive deals with retail chains or resorts. We make what we want for ourselves, our athletes, our friends, our neighbors, our families, and for you—the fans of Moment who have NEVER been afraid to tell us what they love and hate.
That’s right, we make skis for you. Don’t get a big head over it, because we don’t take every crazy idea and run with it. But we’d be lying if we said our customers didn’t have a hand in our design and production decisions. After all, you’re what's helped us grow from our small beginnings. All the final decisions though, always have, and always will, happen on snow. Turns out, being guinea pigs for your insane one-off theories about what’ll work on snow translates into more than a few hospital visits when you put those concepts on edge at 50mph. Think we’re full of it? Ask us how the Deathwish got its name over a beer sometime.
Moment is and will always be a small company, no matter how big we get. Living and breathing the anti-corporate ethos is what made us successful and we’d be stupid to forget it. That’s our promise.
That all means that when we want to change something, we can do it right away—and we do. When it comes down to R&D for a new idea it’s not uncommon to have a few skis built one day to be skied and tested the next. In fact, when push really comes to shove, we can do it the same day. Find another ski company that does that. We’ll wait. You can say that keeps us grounded—we’ll say it keeps us hungry.
That all means that our approach is a bit different than what board meetings and race rooms prefer. Fine with us. From the looks of things, there are plenty of you who agree it ain’t all blue-bird pow days and fresh corduroy—we build skis for those that get after it day after day. Storm days and wind scoured, blown out, coral reef low tide days be damned. First chair to last call, there are plenty of you who feel better with a pair of Moments on your feet. Glad to have you aboard. Your support is what keeps the wheels spinning and makes the magic happen.