We love a good challenge. This past season did not disappoint.
It was definitely a year of learning to drink from the firehose in the midst of adapting our operation to the ‘new normal’ of a global pandemic. Despite it all, we managed to do more R&D than ever before. More prototypes, more weird ideas, and a whole lot more time testing, refining and indulging off-the-wall designs and pet projects.
We’ve already been hard at work for months, building what’s next. Straight from the science lab into the oven, where it all gets our proprietary infusion of radioactive black magic. Exactly what you have come to expect from the biggest little ski company in the world.
This year we’re hitting the ground running, with more new models than ever before, more size options, and even some new bindings.
We’re also excited to say we’ve welcomed a few new faces to the factory crew and re-calibrated the whole enchilada. The shop keeps on humming. It’s a little louder and a little more crowded, but it’s more efficient than ever before.
The good things never change. Still completely handmade, in house, right here in Reno, Nevada. The city that God forgot when handing out grace and virtue. We’re not going anywhere and we ain’t changing. Neither should you.
We have the best stuff from the best brands to keep you dialed all winter long. Mahalo you fucking surfers.
YOUR LIFE IS AT RISK. The backcountry is DEADLY. A beacon, shovel and probe are REQUIRED for safe backcountry travel. DO NOT leave home without them and a proper understanding of their use. Have a thorough knowledge of snow safety and current avalanche conditions BEFORE putting yourself and others at risk.